LensGlass

For B2B companies and the agencies that run their campaigns

B2B lead generation that answers what every buyer came to find out.

We build the list and send the emails. The link in each email opens a page that answers that buyer's questions from your own documents. Each week you receive the buyers who researched there, with what each one asked, what they read and where they are in their research. You pay per lead, at the tier you choose.

A finance leader reading on her laptop in an office above a production floor.
A buyer researches your product.

What you receive: a buyer, and her research so far

Dana Okafor, VP Finance, Meridian Foods

In evaluation, and building the case alone so far.

What happens next

Still researching. She stays in the campaign, and the next email offers her the proof behind the payback case.

ProblemSolutionRequirementsSupplierValidationConsensus

Comparing suppliers + building the case alone

Highly likely: in evaluation

  • acted
  • opened
  • offered, not opened yet

Six points, one for each job Gartner found every buying group works through.

She has looked at who would implement it and has not yet opened the proof behind the payback case (Validation on the chart). One of four research patterns.

Already known from her research

Her problem
Unplanned downtime cost
What she will judge on
Payback, and who implements it
Her case
She is working out the payback and has prepared a summary for a colleague

Comes out in your first conversation: the budget, and who signs.

Arrives at the tier you buy, in the CRM fields and qualification method you already use. See how it fits

How we know

Illustrative example.

Sales leader

Your team's time goes to the buyers who are ready, and the first conversation starts from what the buyer already read.

Marketing leader

You know which buyers to keep in nurture, what to send them, and which documents are missing.

How buyers research now

Here is what a member of a buying committee does today, one step at a time.

  1. She asks AI

    94% of business buyers use AI during the buying process.

    Forrester, State of Business Buying 2026

  2. She checks what it said

    About one in five came away less confident, because the information was unreliable.

    Forrester, State of Business Buying 2026

  3. She ranks vendors early

    94% of buying groups rank their preferred vendors before first contact with a seller.

    6sense, 2025 Buyer Experience Report

  4. She is one of many

    On average, 13 people inside the company influence a purchase. Each has a different question.

    Forrester, State of Business Buying 2026

Your outreach still earns the click. A general AI answer about the best vendors does not address a finance leader's question about your product. The page your click lands on is where her question gets answered, from documents she can check.

How do you know? Your buyer researches on a page built from your documents.

The link in your campaign email opens a research page built for that buyer's role. There is no form to fill in. Our campaign team sent the email to a named person on your list, and the link they click is theirs, so we already know who arrived.

  1. She picks a question

    The page lists what finance leaders ask before they buy. Each answer comes from your library: the decks, case studies and security documents you upload and approve.

  2. She asks her own

    For anything not listed she asks Sarah, the page's AI librarian. Sarah answers from your library and shows the source, or says your library doesn't cover it.

  3. She keeps what she needs

    Answers and documents go into her briefcase, which she downloads to share with colleagues.

This is the research page a finance leader sees.

yourcompany.com/finance

Your logo

Answers for finance leaders

From our own documents. No form to fill in.

The answer, with its source

Payback on three production lines comes in year three.

Payback on three production lines

Source: your approved deck, the payback slide

She might ask next

Does the case hold in our numbers?What is included in the price?
Ask Sarah your own question

Sarah is the page's AI librarian. She answers from your library, or says it doesn't cover the question.

What she does becomes the chart you receive.

  1. She opens the downtime answer

    Problem: opened

  2. She asks Sarah who implements it

    Supplier: opened

  3. She prepares a summary for a colleague

    Consensus: acted

ProblemSolutionRequirementsSupplierValidationConsensus

Comparing suppliers + building the case alone

Highly likely: in evaluation

Six points, one for each job Gartner found every buying group works through.

See it in what you receive

Illustrative example.

Only your approved documents

Every answer comes from what you signed off, with its source shown.

You hear what it couldn't answer

When your library doesn't cover a question, the page says so, and tells you what was asked.

Next question:What do I do with it?

What do I do with it? Each buyer's pattern tells you what happens next.

Different research makes a different pattern on the chart. We see four, and each one points to what happens next.

She looked at who would implement it, worked the payback case and prepared a summary for a colleague. She has not opened the proof, and nobody else from her company has appeared yet. That is the pattern we call comparing suppliers, so it is highly likely she is in evaluation. She stays in the campaign: the page and the next email offer her the proof.

Dana Okafor, VP Finance

ProblemSolutionRequirementsSupplierValidationConsensus

Comparing suppliers + building the case alone

Highly likely: in evaluation

What she did
Looked at who implements it; has not opened the proof
What happens next
Stays in the campaign

Priya Raman, IT Director

ProblemSolutionRequirementsSupplierValidationConsensus

Checking the proof

Highly likely: sales‑ready

What she did
Compared suppliers and challenged a claim in the security overview
What happens next
Goes to your team now, with what she read and the question she was on
Open Dana's full report

Lead report · Meridian Foods · Dana Okafor, VP Finance · from your campaign to finance leaders

The questions your team asks to qualify, already started.

Whatever method your team qualifies on, each buyer arrives with these answered as far as her research goes. The tags show where each question sits in BANT and MEDDPICC.

Qualification questions, ordered by how much her research shows
Your team asksWhat in her research answers itThis buyer
What problem are you solving?
  • BANT N
  • MEDDPICC I
The question she choseShownUnplanned downtime cost
What will you judge the options on?
  • MEDDPICC D
The comparison and requirements questions she openedShownPayback, and who implements it
What is this worth to you?
  • MEDDPICC M
She built a case. Her numbers stay with her.StartedShe is working a payback case
Will you carry this internally?
  • MEDDPICC C
What she prepared for colleaguesStartedShe prepared a summary for a colleague
Who else are you looking at?
  • MEDDPICC C
The comparison documents she opensNot seen yet
What do procurement and security need?
  • MEDDPICC P
The security questions she opensNot seen yet
Who signs, and what are the steps to a yes?
  • MEDDPICC E
  • MEDDPICC D
  • BANT A
Your team's first conversationFrom a conversation
What is the budget, and when do you need it?
  • BANT B
  • BANT T
Your team's first conversationFrom a conversation
Asked

  • What does unplanned downtime cost a plant our size?

    Answered, with its source

  • What is the payback on three production lines?

    Answered, with the slide

  • Who implements it, and have they before?

    Asked Sarah; answered, with its source

In her briefcase
  • Payback summary
  • Downtime cost answer
Prepared for others

A summary for a colleague

We see that it was prepared. We do not see whether, or to whom, it was sent.

Offered, not opened

Does the case hold in our numbers?

The proof behind the payback case

Our campaign team holds her name. The page software never receives it.

Run it beside your current provider

One campaign, beside the provider you use today: same tier, same period, same team. You pay per lead.

Illustrative example.

Does it fit what I run? Your tiers, scoring and routing stay as they are.

Your tiers, scoring, intent data and routing stay as they are. The buyer's research arrives as extra fields on the record you already use.

What LensGlass delivers

Name:
Dana Okafor
Title:
VP Finance
Company:
Meridian Foods
Tier:
HQL, shown by her research
Where she is in her research:
Highly likely in evaluation · comparing suppliers
Already known:
Her problem and what she will judge on shown; her payback case and a summary for a colleague started
Last researched:
Who implements it, and have they before?
Still open:
Does the case hold in our numbers?
In her briefcase:
Payback summary, downtime cost answer, a summary for a colleague
Your tools add:
Score, intent data, enrichment
Delivered:
Weekly batch, into your CRM

What your team knows.

She has researched the problem, the payback and who implements it, and has not opened the proof. She prepared a summary for a colleague, so expect a second role. Budget and who signs come from a conversation.

For comparison: a typical lead

Name:
Dana Okafor
Title:
VP Finance
Company:
Meridian Foods
What the buyer got:
2026 Maintenance Guide PDF, behind a form
Tier:
HQL, from a survey answer: "has a need"
Your tools add:
Score, intent data, enrichment
Delivered:
weekly batch, into your CRM

What your team knows.

Who she is, and that she downloaded a PDF. Opens with "tell me about your maintenance challenges."

  1. List and send

    What changes
    Nothing for you. We build the list from your brief and send the emails.
    What stays yours
    Your target accounts, roles and tier.

  2. The click lands

    What changes
    The page. The buyer gets their questions answered from your approved documents. No form.
    What stays yours
    Your approved documents.

  3. The lead record

    What changes
    Added. What the buyer asked, what they read and where they are in their research, as fields on the lead.
    What stays yours
    Your CRM and your fields.

  4. Scored and routed

    What changes
    Nothing. Your scoring, intent data and routing run as they do now.
    What stays yours
    Your rules and thresholds.

  5. First conversation and acceptance

    What changes
    Your team opens from what the buyer already read, and every outcome is logged with a reason.
    What stays yours
    Your acceptance terms.

How a lead earns its tier.

Shown by what the buyer did on the page

  • The need, in the question they chose
  • What they will judge the options on
  • Their role
  • Where they are in their research

Confirmed by a person, later

  • The budget
  • Who signs
  • The date

Open Dana's full report to see the questions your team asks to qualify, already started.

Your stages, your reps' tools and your scoring stay exactly as they are.

See all ten steps of the program

The right companies, at the tier you choose.

Before a page can answer a buyer, the campaign has to reach the right one. Our campaign team builds your list from three sources, then qualifies and delivers at the tier you buy.

In the market now

Companies showing research activity in your category.

Running the right systems

Companies whose installed technology fits what you sell, or what you replace.

Known to our campaign team

Contacts in our campaign team's own database who match your brief.

What you can buy

CQL, MQL, HQL and BANT leads.

Priced per lead, at the tier you choose.

When it arrives

Weekly batches, into your CRM.

The first batch arrives in eight to ten working days.

How you stay informed

A weekly report and a monthly review.

Leads by tier, cost per lead and rejection rate, plus what each role opened.

Next question:What does the campaign tell me?

What does the campaign tell me? Your weekly report shows what each role researched.

Your report keeps leads by tier, cost per lead and rejection rate. We add what each role researched, where they stopped, and the questions your documents don't answer yet.

One campaign, by role

Finance roles
Opened the problem and payback documents and stopped at the proof.
IT roles
Worked through the requirements and the proof, and did not pass anything on to a colleague.
Questions your documents don't answer yet
Finance buyers asked for a customer story from their industry. Nothing approved answers it yet.

That difference tells you what to send next week.

Counts only, never names. A role appears once ten or more buyers in it have visited.

Illustrative example.

You see the questions you are not answering.

When a buyer asks something your documents don't cover, the page tells them so, and tells you what they asked. Each week you learn what your buyers want to know and can't yet find. A buyer who doesn't get an answer from you is likely to look for it somewhere else.

Next question:Who runs it, and who holds the names?

Who runs it, and who holds the names? One company runs it. Our software never sees a name.

Our campaign team builds the list, sends the emails and writes the weekly report. It holds the names and consent. The software that builds the research page receives which questions were opened, never who opened them.

buyers and their research, weekly, into your CRM

which questions were opened, never who

You.

Your documents, your CRM, your rules of engagement. You decide what is collected.

Our campaign team.

The names, consent, the sends and the weekly report.

Run by Harmoney Leads, as part of LensGlass.

You deal with one company and sign one contract.

Our software.

Builds the pages from your documents. It never receives a name.

Your privacy team can check this in one meeting.
Next question:How do I test it?

How do I test it? Run one campaign beside your current provider.

One campaign, run beside the provider you use today: same tier, same period, same team. After three to four weeks, compare the share of leads your sales team accepted from each, and the cost per accepted lead.

How to test a lead vendor side by side

  1. 1

    Set up

    Agree the lead definition. Build the pages and the brief.

  2. 2

    Run

    Two to three weeks of normal sends.

  3. 3

    Hand off

    Every lead with what the buyer read. Every outcome logged.

  4. 4

    Compare

    Accepted share and cost per accepted lead, ours and theirs.

What you provide

Your target list criteria and roles, your approved documents by role, your lead definition and acceptance terms, and a CRM field or two. We give you a one-page checklist.

The comparison you get

Your current providerLensGlass
Share of leads sales acceptedyour numberyour number
Cost per accepted leadyour numberyour number

Filled in with your numbers, from your own CRM.

You pay per lead, at the tier you choose.

Run it beside your current provider

Questions we get asked

What is LensGlass?

A B2B lead generation company. We build the list, send the emails, qualify the leads and deliver them weekly into your CRM. The link in each email opens a page that answers that buyer's questions from your documents, so you receive each buyer with what they asked, what they read and where they are in their research.

No. They keep telling you who is in the market and how to route them. LensGlass adds what happens at the click: the buyer's questions answered from your documents. The additions arrive as fields your scoring can use or ignore.

CQL, MQL, HQL and BANT, delivered weekly by type. You choose the tier and pay per lead, as you do now.

The first batch arrives in eight to ten working days from set-up, then weekly.

Per lead, at the tier you choose, as you buy now.

Your target list criteria and the roles you want reached, your approved documents by role (product facts, case studies, security documents, pricing logic, videos), your lead definition and acceptance terms, and a CRM field or two. We give you a one-page checklist.

Yes. LensGlass runs inside the agency's program, under the agency's name. LensGlass for agencies

See what your buyers needed answered.

One campaign, beside the provider you use today.

Run it beside your current provider