LensGlass

You're paid when the lead is delivered. You're kept for what happens after.

LensGlass is a white label B2B lead generation partner. We work as your subcontractor, inside your client programs and under your name. Every meeting or lead you deliver shows your client what the buyer asked, what they read and where they are in their research.

Two agency colleagues going through a client report.

Your client receives each buyer with what they asked, what they read and where they are in their research.

What your client receives: a buyer, and her research so far

Dana Okafor, VP Finance, Meridian Foods

In evaluation, and building the case alone so far.

What happens next

Still researching. She stays in the campaign, and the next email offers her the proof behind the payback case.

ProblemSolutionRequirementsSupplierValidationConsensus

Comparing suppliers + building the case alone

Highly likely: in evaluation

  • acted
  • opened
  • offered, not opened yet

Six points, one for each job Gartner found every buying group works through.

She has looked at who would implement it and has not yet opened the proof behind the payback case (Validation on the chart). One of four research patterns.

Already known from her research

Her problem
Unplanned downtime cost
What she will judge on
Payback, and who implements it
Her case
She is working out the payback and has prepared a summary for a colleague

Comes out in your client's first conversation: the budget, and who signs.

Arrives at the tier your client buys, in the CRM fields and qualification method your client already uses. See how it fits

How we know

Illustrative example.

Whichever way you sell to clients, each lead arrives with what the buyer asked.

You book meetings for clients.

Each meeting arrives with what the buyer asked, what they read and where they are in their research.

You deliver leads by tier.

Each tier is shown by the buyer's research, and every rejection comes back with a reason you can answer.

You build the system your client runs.

Each lead adds fields their scoring and routing can use.

How do you know? Your client's buyer researches on a page built from your client's documents.

The link in the campaign email opens a research page for that buyer's role. There is no form to fill in.

  1. She picks a question

    The page lists what finance leaders ask before they buy. Each answer comes from your client's library: the decks, case studies and security documents your client uploads and approves.

  2. She asks her own

    For anything not listed she asks Sarah, the page's AI librarian. Sarah answers from your client's library and shows the source, or says your client's library doesn't cover it.

  3. She keeps what she needs

    Answers and documents go into her briefcase, which she downloads to share with colleagues.

This is the research page a finance leader sees.

yourclient.com/finance

Your client's logo

Answers for finance leaders

From our own documents. No form to fill in.

The answer, with its source

Payback on three production lines comes in year three.

Payback on three production lines

Source: your client's approved deck, the payback slide

She might ask next

Does the case hold in our numbers?What is included in the price?
Ask Sarah your own question

Sarah is the page's AI librarian. She answers from your client's library, or says it doesn't cover the question.

What she does becomes the chart your client receives.

  1. She opens the downtime answer

    Problem: opened

  2. She asks Sarah who implements it

    Supplier: opened

  3. She prepares a summary for a colleague

    Consensus: acted

ProblemSolutionRequirementsSupplierValidationConsensus

Comparing suppliers + building the case alone

Highly likely: in evaluation

Six points, one for each job Gartner found every buying group works through.

See it in what your client receives

Illustrative example.

Only your client's approved documents

Every answer comes from what your client signed off, with its source shown.

Your client hears what it couldn't answer

When your client's library doesn't cover a question, the page says so, and tells you what was asked.

Your program stays yours. The click changes, and three steps follow from it.

Here is each step of a client program, and what LensGlass changes in it.

  1. List and send

    What changes
    Nothing. You run it, or our campaign team runs it under your name.
    What stays yours
    Your client's brief, the list and the sending.

  2. The click lands

    What changes
    The page. A page for the buyer's role answers their questions from your client's approved documents. No form, nothing to download first.
    What stays yours
    Your client's approved documents, including the assets they already paid for.

  3. Qualify, then book or deliver

    What changes
    The evidence. What the buyer researched shows need, criteria and role, against a tier definition agreed at set-up.
    What stays yours
    Your tiers, your booking and your client's acceptance terms.

  4. The first conversation

    What changes
    Whoever makes it opens from what the buyer already read, and every outcome comes back logged with a reason.
    What stays yours
    Your team, or your client's.

  5. Your client report

    What changes
    Added. Which leads are ready and why, what each role researched, and the questions your client's documents don't answer yet.
    What stays yours
    Your format, your counts, your name.

The questions your client's team asks to qualify, already started.

Whatever method your client's team qualifies on, each buyer arrives with these answered as far as her research goes. The tags show where each question sits in BANT and MEDDPICC.

Qualification questions, ordered by how much her research shows
Your client's team asksWhat in her research answers itThis buyer
What problem are you solving?
  • BANT N
  • MEDDPICC I
The question she choseShownUnplanned downtime cost
What will you judge the options on?
  • MEDDPICC D
The comparison and requirements questions she openedShownPayback, and who implements it
What is this worth to you?
  • MEDDPICC M
She built a case. Her numbers stay with her.StartedShe is working a payback case
Will you carry this internally?
  • MEDDPICC C
What she prepared for colleaguesStartedShe prepared a summary for a colleague
Who else are you looking at?
  • MEDDPICC C
The comparison documents she opensNot seen yet
What do procurement and security need?
  • MEDDPICC P
The security questions she opensNot seen yet
Who signs, and what are the steps to a yes?
  • MEDDPICC E
  • MEDDPICC D
  • BANT A
Your client's team's first conversationFrom a conversation
What is the budget, and when do you need it?
  • BANT B
  • BANT T
Your client's team's first conversationFrom a conversation

You keep the client, the brief and the report.

No new stage for your client, no tool for their reps, and the unit you are paid on stays the same.

Your client report shows which leads are ready, and why.

Beside the meetings or leads you count, your report shows where each buyer is in their research and what each role researched. It goes to your client under your name.

Dana Okafor, VP Finance

ProblemSolutionRequirementsSupplierValidationConsensus

Comparing suppliers + building the case alone

Highly likely: in evaluation

What she did
Looked at who implements it; has not opened the proof
What happens next
Stays in the campaign

Priya Raman, IT Director

ProblemSolutionRequirementsSupplierValidationConsensus

Checking the proof

Highly likely: sales‑ready

What she did
Compared suppliers and challenged a claim in the security overview
What happens next
Goes to your client's team now, with what she read and the question she was on

One client program, by role

Finance roles
Opened the problem and payback documents and stopped at the proof.
IT roles
Worked through the requirements and the proof, and did not pass anything on to a colleague.
Questions your client's documents don't answer yet
Finance buyers asked for a customer story from their industry. Nothing approved answers it yet.

That difference tells you what to send next, and who the caller should expect in the room.

Counts only, never names. A role appears once ten or more buyers in it have visited.

You show your client the questions they are not answering.

When a buyer asks something your client's documents don't cover, the page tells them so, and your report shows what they asked. A buyer who doesn't get an answer is likely to look for it somewhere else.

You bring more than counts to every client review.

Illustrative example.

The questions agencies ask us first

Are you a subcontractor or a competitor?

A white label subcontractor. LensGlass delivers into your program, at the tiers you already sell, under your name to the client. The client relationship stays yours.

We already personalize with Clay and AI. What does this add?

Keep doing it. Personalization earns the click. LensGlass answers the questions the buyer brings after the click, from your client's approved documents, and each buyer arrives with what they researched.

Our job is the meeting. Why does the page matter?

The meeting is still the job. The research page means each meeting arrives with what the buyer asked and where they are in their research, so the first conversation starts from what the buyer already read.

What about the assets my client already paid for?

Nothing is thrown away. The pages are built from your client's approved documents, including those assets, offered by role and by question instead of gated once.

What shows up in my report?

What each buyer asked, what they read and where they are in their research arrive as extra columns in the report you already send, with a page on what each role researched.

Which tiers, and how soon?

CQL, MQL, HQL and BANT, in weekly batches under your name. The first batch arrives in eight to ten working days.

Who holds the names?

Whoever runs the campaign, you or our campaign team, holds the names and consent. Your client decides what is collected. The software that builds the pages never receives a name.

Run it inside one client program.

Measured on meetings held and leads your client's team accepts.

Run it inside one client program