Lead generation for software companies, built on what each buyer researched.
B2B buyers do most of their research before they talk to a seller. LensGlass builds the list and sends the emails. You pay per lead, at the tier you choose. Each buyer role gets a page that answers its questions from your approved documents, so you receive each buyer with what they asked, what they read and where they are in their research.
67%
of B2B buyers prefer to buy without a sales rep. Gartner, 2026.
61%
of the way through before a buyer first talks to a seller. 6sense, 2025.
A page for each role in the buying group
Finance leaders ask about payback. IT leaders ask about requirements and security. Each role gets a page that lists the questions that role asks, answered from your library: product facts, case studies, security documents, pricing logic and videos you approve. Sarah, the page's AI librarian, answers questions that are not listed, shows the source, or says your library doesn't cover it.
What arrives in your CRM
Weekly batches, as extra fields on the record you already use:
- where the buyer is in their research
- what the buyer asked and read
- what they last researched, and what is still open
- what the buyer saved to share with colleagues
Your scoring, intent data and routing stay as they are. The six-point chart is written as six fields on the lead and drawn by your own tools, such as a HubSpot card or a Salesforce page component.
What your weekly report adds
Your report keeps leads by tier, cost per lead and rejection rate. We add what each role researched, where they stopped, and the questions your documents don't answer yet. Counts only, never names. A role appears once ten or more buyers in it have visited.
Tiers and timing
CQL, MQL, HQL and BANT leads, priced per lead at the tier you choose. The first batch arrives in eight to ten working days from set-up, then weekly.